The Activation
For The Culture.
On Twos.
The Virginia Black Expo is the premier showcase of Black-owned businesses, leaders, and cultural innovators across the Commonwealth. Now in its sixth year, it brings together creators, entrepreneurs, partners, and supporters for a full day of connection, commerce, and celebration.
BLKThrottleCo brings the Bike & Car Show a crowd-pulling feature designed to drive foot traffic, deliver culture-forward visibility, and give attendees something unforgettable to pull up for. Chrome. Paint. Power. Presence.
Bike & Car Show
Where horsepower
meets heritage.
Three feature lanes inside one signature day built for riders, builders, families, founders, and everyone who shows up for the culture.
01 - Bikes
The Riders.
A showcase for crews, custom builds, and the motorcycle culture BLKThrottleCo was created to amplify. 3 throttle bars, 2 wheels, 1 community.
02 - Cars
The Builds.
Custom cars, old-school energy, standout paint, and community pride parked exactly where everyone can see it.
03 - Culture
The Scene.
Food, music, shopping, vendors, photo moments, and networking. A full-day experience for families, founders, and supporters.
FIVE CLASSES. ONE CROWN.
Three feature lanes inside one signature day built for riders, builders, families, founders, and everyone who shows up for the culture.
/Class 01
Best in Show Car
Judges’ top pick from the car showcase paint, build, presence.
/Class 02
Best in Show Bike
Judges’ top pick from motorcycle row craftsmanship, originality, attitude.
/Class 03
Heavy Weight Audio
Loudest, hardest-hitting sound system on the lot judged within set decibel limits.
/Class 04
Light Weight Audio
Cleanest tuning and clarity at lower wattage precision over volume.
/Class 05
Crowd Favorite
Voted on by Expo attendees throughout the day. The crowd decides who takes it home.
Day-Of Schedule
The run of show.
All times Eastern. Subject to refinement closer to event day.
Gates Open · Vehicle Load-In Complete
Expo floor opens. Vendors set. Bikes & cars staged.
Public Show Floor Opens
Photo moments, vendor activations, music, food.
Celebrity Judging Begins
Tiffany Rene leads the judging panel across five trophy classes.
People’s Choice Voting Closes
Last call for attendee votes.
Awards Ceremony
Trophies presented on the main stage.
Show Closes
Vehicle load-out begins.
Vendor Registration
Sell where
the crowd shows up.
High-traffic, high-visibility audience of shoppers, entrepreneurs, community leaders, and supporters actively looking for Black-owned brands, products, services, food, and experiences.
Vendor Application →Apply
Complete the vendor form with your business and offering.
Prepare
Bring your best display, lead capture, and inventory.
Pull Up
Showcase your brand at Main Street Station on Expo day.
Sponsorship
Put your brand
where culture moves.
Four tiers built around the trophies people remember. Co-branded with VABCC. Custom add-ons available — reach out and we'll tailor it to your category.
/Garage
$700
Entry tier — open
- Logo on step & repeat
- 1 vendor stall
- Gift bag inclusion
- Listed in event program
/Pit Crew
$1,500
~5 slots available
- Logo on step & repeat
- 1 vendor stall
- Gift bag inclusion
- MC mention during show
- Listed in event program
- Social tag in event recap
/Trophy Champion
$2,500
5 available — 1 per class
- Name on the trophy itself
- Present the award on-mic
- Logo on step & repeat
- 1 vendor stall
- Gift bag inclusion
- MC mention at award moment
- Social tag in winner posts
/Title
$5,000
1 premier slot available
- Show named after sponsor
- Premium step & repeat logo
- Logo on all printed signage
- 2 vendor stalls, premium spot
- Multi-item gift bag inserts
- MC + DJ shoutouts all day
- Co-branded social spotlight
- Logo on registration page
Frequently Asked
Before you
pull up.
Is the event free to attend?
Yes. The Virginia Black Expo is free and open to the public. Registration is recommended so we can keep you in the loop on guest announcements and schedule updates.
How do I register my bike or car for the show?
Submit the vehicle registration form linked in the hero. Spots are capped at 60 vehicles across five trophy classes, so register early.
Is there a registration fee for vehicles?
Yes — vehicle entry is $50 per vehicle, paid through VABCC at the time of registration.
Where do I park if I’m attending as a spectator?
Main Street Station has a parking garage on-site and additional street and lot parking throughout the surrounding Shockoe Bottom area. Rideshare is recommended on event day.
Can I become a vendor even if I’m not in automotive?
Absolutely. The Expo welcomes Black-owned businesses across every category — food, fashion, beauty, services, products, and beyond.
How do I sponsor a specific trophy class?
Each of the five trophy classes is available at the Trophy Champion tier ($2,500) — your name goes on the trophy and you present the award on-mic. Five Trophy Champion slots total, one per class.
For The Culture. On Twos.
Pull up to the Bike & Car Show at the 6th Annual Virginia Black Expo.